Growth & Analytics Infrastructure for Performance-Driven Teams
I help SaaS, FinTech and service-based businesses connect marketing, CRM, product analytics and revenue data into one system — so teams can make decisions based on profit, not just leads.
When marketing data is fragmented, growth decisions become expensive guesses
Most companies don’t have a traffic problem. They have a visibility problem. Marketing, CRM, product analytics and revenue data live in different places, so teams optimize campaigns based on incomplete signals instead of real business outcomes.
- Google Ads shows leads, but not real revenue
- CRM data is incomplete, duplicated or poorly structured
- UTM / GCLID tracking is broken or inconsistent
- Sales and marketing teams use different numbers
- CAC, LTV, Payback and Lead Quality are not clearly visible
- Optimization is based on micro-conversions instead of profit
What I Do
I help businesses build the data foundation needed to scale acquisition, improve lead quality and make growth decisions based on real revenue.
Growth Audit
Find tracking gaps, weak conversion logic, poor attribution and wasted acquisition spend.
Analytics Infrastructure
Connect GA4, GTM, CRM, BigQuery, product analytics and ad platforms into one data system.
Growth Engineering
Build automation, dashboards, experiments and decision systems that help teams scale profitably.
How I Work
I don’t just look at ads or dashboards separately. I connect the full growth system — from traffic acquisition to CRM, revenue, lead quality and business outcomes.
Audit → Tracking → Data Infrastructure → Dashboards → Experiments → Growth Decisions
Want to understand what really drives your growth?
Book a Growth Audit and get a clear view of your tracking gaps, attribution issues, CRM data quality, lead quality and growth opportunities.